Kobi Wu-Pasmore
Founder/ Strategist/ Executive Producer

Kobi hails from the grounded roots of the Bay Area in California where she studied Architecture at UC Berkeley. She went on to earn a Masters in Construction Management from GA Tech while she vicariously yearned for a career in the entertainment industry. Maintaining a love for design, good strong foundations and cool aesthetics, she opted for a career in the music industry and worked her way through the ranks until she became a music manager and entrepreneur of successful artists such as Macy Gray, Sunshine Anderson and Sy Smith and a small roster of producers. She toured with her artists around the world and managed their brands into profitable relationships with corporate brand experiences, ultimately finding her nitch in developing authentic brand experiences for both artists and brands.
Her move to NYC was spawned by an offer from the award winning agency Cornerstone- and the fact that she married a New Yorker- to run the Event Experiences Department for them. While there, she worked on acclaimed programs for Converse, Baileys, Smirnoff, Nike and a host of others.
In 2008, she started Lyonshare and has successfully produced multifaceted programs for Adult Swim, The Cartoon Network, Usher’s New Look, Kanye West, Def Jam Recordings, Diageo and others. She is also an adjunct professor at The Clive Davis Department of Recorded Music/ Tisch School of the Arts at New York University where she teaches, Curating Live Music Events, and is a senior advisor.
Kobi lives in Manhattan with her husband and their fantastic little boy.

Kanyessa Heshiimu
Content

If you wonder around the parks on the Lower East Side of Manhattan on a nice Saturday you’ll probably catch an ear-full from a short, exotic looking, loudmouth outfielder – meet Kanyessa Heshiimu, Lower East Side softball legend and multimedia guru. Her habitat consists of the land below 13^th street and rarely will she venture into foreign territory Uptown or on the subway. Born in New York City but cultivated in London and Los Angeles, she owns Suddenly There Productions and boasts clients such as Sony Music, MTV and Nike. Her specialties include video production, online content development, blog management, creative direction and contest execution. Don’t let her cute face fool you though, Heshiimu has smarts and isn’t afraid to used them. Her bachelor’s of arts in Photography from Pratt Institute and two master’s degrees from New School in Media Studies and Media Management make Heshiimu a triple threat in the ever-changing world of mass media. She specializes in producing content for the 16-24 age group and desires to stay in that realm.
When Heshiimu isn’t busy building her multimedia empire she’s basking in the companionship of her fiance Liam and their beautiful dog Jasper Pirate Delancey Heshiimu McMahon.

Harmeet Kala
CREATIVE

Harmeet’s love for music began at Ohio State where as a full time student he dj’d and met creatives with a shared love of music and entrepreneurial spirit. It’s through this network that initiated, nurtured and fostered his career in marketing.  As an alum of innovative companies such as C Entertainment, The FADER, Cornerstone and PUMA, programs for LaFace, Sony, Sprite, Microsoft, adidas, Paramount Pictures and Nike received the benefit of Harmeet’s sensibilities and insights.
Now his opinion influences legacy and contemporary brands. He can be found on the web at AlreadyTV.com.
Like many, the Indian born, Cleveland/ Boston bred Brooklynite hones his cultural and creative spirit engaging in NY culture, taking photos, playing football, basketball and missing his mother’s cooking.

Liane Moccia 
PRODUCTION COORDINATOR

Raised in New Haven, CT, Liane studied at The University of Hartford and ultimately found her way to the California bay area. She created her own major at San Francisco State University studying Music Theory and History and applying it across various platforms within the Humanities, Broadcast Communication and Psychology.
Liane landed her dream job at Agoraphone Music Supervision, assisting with music direction and placement for commercials for brands such as HP, iPod, ebay, Coca Cola, Nike, Heineken and more.
Liane has since left the headphones and editing desk for live events in 2005. She’s been behind the scenes working on logistics, vendor/staff management and talent hospitality for concerts and events that include: The “Kia Soul Collective Tour” where her and her team brought the new Kia car to 10 cities with 3 day concerts surrounding test drives in each, The River To River Festival – New York City’s premier series of free concerts and programs in city parks, Gourmet Magazine’s “Wine Cellar” – a food and wine event local to a new city each year, The opening street festival for the highly anticipated Highline Park and much, much, more.

Arnold SitrukPRODUCTION

Born and raised in Brooklyn, Arnold could be considered an endangered species, but considering his prowess in the world of event production, he’s a long way from being extinct. His story goes, Arnold obtained a Bachelor of Arts degree in Communications and Media Production from SUNY New Paltz where he first developed his passion for production at his college radio station, WFNP-FM. At age 19 he established a first for the college by successfully executing professional broadcast production standards laid out for him by student advisors and managed the student on-air staff of over 100. Post-college honed his skills as Project Manager for a series of industry heavy-hitters such as American Express, ASCAP and GHI. His responsibilities included a range of operational and systems services including developing workflow methods, managing company- wide implementation of new products, and designing Y2K contingency plans for Healthcare firms. In 2001, Arnold decided to transition his skills sets back to entertainment, and focus his sights on event management and event production. Arnold’s modus operandi is “whatever it takes” and this has garnered credits such as managing the Woodstock Film Festival, serving as an Associate Producer for the 2005 Tribeca Film Festival, Direct Production and Stage Management of “Agora” which marked the Re-opening of Mccarren Park Pool. In his most major credit to date, he has served as Coordinating Producer for the ING NYC Marathon/New York Road Runners, a role which was created for him and he maintained for 4 years. While with NYRR, he created and grew the production department, raised technical and logistical standard, ensured a branding aesthetic was maintained throughout all events, and ensured staffing was top notch throughout the events multi-tiered programming. Throughout his journey, Arnold’s repertoire with vendors and government officials alike grew as has his knowledge of mass event production. Arnold is the “secret weapon” to large and small productions across the board.

Specialty production stage management for the eccentric and surgical execution of the bizarre.

Jay Wesissman

PRODUCTION

The voice that calls “go” on headset during an event with an accompanying eight camera shoot (including the helicopter camera of course) for Microsoft X-Box Kinect launch with 300 choreographed dancers in a carpeted Times Square with Neo on stage, 3 separate screens of video content; and 30 minutes to shoot 30 minutes of material- has no second shot to get it right.
The formula- experience, advance coordination, and intense communication with the artists, designers, vendors, technicians, security, PR and so on.
Drawing on a palate that includes stage managing U2 debut at concert at
Carnegie Hall for Hal Wilner, Redbull BC-1 Hip Hop Dance Competition, The Papal Youth Ralley for Pope Benedict XVI, “Dark Was The Night” at Radio City Music Hall, Michael Jordan (for the 23rd launch of the Air Jordon), Richard Branson (dressed as an astronaut), Aretha Franklin, James Brown, Bill Clinton, and the mayor.
As an event producer, production company owner and talent buyer, Jay takes a comprehensive approach of stage management incorporating a birds eye view of all the different facets of an event to effectively orchestrate stage presentations amidst the most intense of situations and goals of an event.
From concerts, galas awards shows, to grand spectacle, social justice events and god forbid; the arts.